The collision of the real and virtual world: Speaking at the World Media Group Innovation Day

Florian Wupperfeld, Managing Partner at Brand Your World, declared, “We are seeing a growing romance for real, physical things and have an increasing fascination for experiences where online and offline experiences collide.” It is as if, with more and more of our lives (books, music etc) becoming digitised, we are starting to clamour to get real things in our hands.

There are many examples of this. For instance, Impossible Instant Lab for turning digital photos into instant ‘Polaroid-style’ pics, message Qube for printing out text messages and even gravestones with QR codes! For marketers this coming together of the analog and digital worlds offers real opportunities to engage with consumers and also create ‘social currency’ that endorses brands. Kellogg’s Special K Tweet Shop in London provided a physical pop-up shop where consumers could pay for a pack of the brand’s new crackers with a tweet.

http://wallblog.co.uk/2012/10/25/five-things-you-need-to-know-about-the-future-of-digital-communications/

The collision of the real and virtual world: Speaking at the World Media Group Innovation Day