Pret A Diner Pop-Up Restaurant during ArtBasel 2013

CLIENT
Pret A Diner Ltd.

PROJECT
Pop-Up restaurant during ArtBasel 2013 in Switzerland.

OUTPUT
10 day Pop-Up with 2.500 dinner guests, 5.000 guest on total and with a reach of 1.4mio users through owned digital channels. Partnerships with LandRover, UBS, Lufthansa Private Jets, International Herald Tribune and Sliencio, Paris leading member's club in association with David Lynch.

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