Launch Soho House Berlin

CLIENT
Soho House Group

PROJECT
Development of membership, HR and local PR to introduce the membership proposition to local creative and cultural leaders.

OUTPUT
Pre-launch development (18 months) to develop strong ties and collaborations with creative communities, sign members, create pr story and develop members events. Exceeded membership targets by 100%, reached 2.000+ articles in the first year about the new site, developed and programmed 70+ members events for the first year in the area of architecture, art, fashion, food, music, digital entrepreneurship, film, food and relationships.

Launch Soho House Berlin